Strategic Market Management by Christine Moorman offers a deep dive into the principles and practices of effective market strategy, blending theory with real-world applications for professionals and students.

'Why Decisions Fail' by Nutt explores the pitfalls of decision-making in organizations, offering insights and solutions to avoid common mistakes. A must-read for leaders and managers.

Strategic Brand Management by Kevin Lane Keller is a key resource for understanding brand equity and strategy. It offers practical insights and frameworks for building and managing strong brands in today's competitive landscape, making it ideal for marketers and students.

'Strategy' by Ron Meyer is an essential guide to mastering strategic planning and execution, blending theory with practical applications for business success.