Strategic Market Management by Christine Moorman offers a deep dive into the principles and practices of effective market strategy, blending theory with real-world applications for professionals and students.

'Guru Guide' by Joseph H. Boyett is an essential read for anyone looking to harness the wisdom of business gurus. With practical insights and strategies, this book is a roadmap to success in the ever-evolving world of business.

Strategic Brand Management by Kevin Lane Keller is a key resource for understanding brand equity and strategy. It offers practical insights and frameworks for building and managing strong brands in today's competitive landscape, making it ideal for marketers and students.