'The Science of Influence' by Ron Pihlgren offers a deep dive into the psychology of persuasion, blending scientific research with practical advice to help readers master the art of influence in both personal and professional settings.

'Dynamics Of Persuasion' by Richard M. Perloff is a key text exploring the psychological and societal aspects of persuasion, ideal for students and professionals seeking to understand influence mechanisms.

Richard Young's 'How Audiences Decide' offers a deep dive into the psychology of decision-making, blending theory with practical insights for influencing audience choices across various fields.