'ISE ESSENTIALS OF MARKETING RESEARCH' by Hair, JR. is a must-read for anyone involved in marketing. This book offers a deep dive into research methodologies, data analysis, and strategic application, making it ideal for students and professionals alike.

'Customer Loyalty Programmes and Clubs' by Stephan A. Butscher is an essential guide for creating effective loyalty strategies. It combines theoretical insights with practical applications, offering valuable lessons for businesses aiming to boost customer retention and engagement through tailored loyalty initiatives.

'Data Mining and Market Intelligence for Optimal Marketing Returns' by Domingo Tavella is a must-read for professionals looking to leverage data mining for enhanced market intelligence and marketing success. This 75-word description offers a glimpse into the book's comprehensive coverage of data analysis techniques and their application in crafting effective marketing strategies.