'Electronic Commerce' by David A. Kosiur is an essential guide to understanding the digital marketplace. Covering technologies, strategies, and legal aspects, it's perfect for anyone looking to succeed in online business.
'Do-it-yourself Web Stores For Dummies' by Rob Snell is a comprehensive guide for creating your own online store, covering everything from platform selection to marketing strategies. Perfect for beginners and small business owners alike.
'AMAZON.COM: GET BIG FAST' by Robert Spector offers an insightful look into Amazon's rise to e-commerce supremacy, highlighting Jeff Bezos's visionary leadership and the innovative strategies that fueled the company's rapid growth. A must-read for aspiring entrepreneurs.