'Do-it-yourself Web Stores For Dummies' by Rob Snell is a comprehensive guide for creating your own online store, covering everything from platform selection to marketing strategies. Perfect for beginners and small business owners alike.
'AMAZON.COM: GET BIG FAST' by Robert Spector offers an insightful look into Amazon's rise to e-commerce supremacy, highlighting Jeff Bezos's visionary leadership and the innovative strategies that fueled the company's rapid growth. A must-read for aspiring entrepreneurs.