'ISE ESSENTIALS OF MARKETING RESEARCH' by Hair, JR. is a must-read for anyone involved in marketing. This book offers a deep dive into research methodologies, data analysis, and strategic application, making it ideal for students and professionals alike.

'Management Research' by Paul R. Jackson is an essential guide for conducting research in management, covering methodologies, data analysis, and practical applications. Ideal for students and professionals.

'Database management en analyses met Microsoft Excel' door Mark Rosenkrantz is een essentiële gids voor het beheren en analyseren van gegevens met Excel. Perfect voor professionals en studenten.

'Web Analytics For Dummies' by Pedro Sostre is a beginner-friendly guide to understanding and applying web analytics. Perfect for small business owners and marketing professionals looking to enhance their online strategies.

'Essentials of Marketing Research' by George S. Day is a key resource for understanding the fundamentals of marketing research, blending theory with practical applications to guide effective decision-making.

'Research in Psychology: Methods and Design' by C. Goodwin is a pivotal resource for understanding the methodologies behind psychological research. It offers a detailed exploration of research designs, data collection, and analysis, making complex concepts accessible to all readers. Ideal for students and professionals seeking to enhance their research skills.

'Introduction to the Practice of Statistics' by David S. Moore is an essential guide for mastering statistics, blending theory with practical applications. Ideal for students and professionals seeking to understand and apply statistical methods in real-world scenarios.