9789013090956 - Internal branding 2.0

Internal branding 2.0

'Internal Branding 2.0' by Gaby Nedeski is a groundbreaking book that delves into the evolution of internal branding in the modern workplace. With a focus on creating a cohesive brand identity from within, Nedeski provides a comprehensive guide on how companies can align their internal culture with their external brand image. The book explores innovative strategies for engaging employees, fostering brand advocacy, and building a strong, unified brand that resonates both inside and outside the organization. Through real-world examples and actionable insights, 'Internal Branding 2.0' serves as an essential resource for HR professionals, marketers, and business leaders aiming to leverage their workforce as brand ambassadors.

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€16.95
ALS NIEUW
Auteur Gaby Nedeski
ISBN 9789013090956
Taal nl
Bindwijze Paperback
Tags internal branding brand identity employee engagement HR strategies business branding

Gaby Nedeski's 'Internal Branding 2.0' is a meticulously researched and thoughtfully presented work that stands out for its practical approach to internal branding. The book excels in breaking down complex concepts into understandable strategies, making it accessible to professionals at all levels. However, some readers might find the case studies somewhat biased towards larger corporations, leaving small businesses searching for more tailored advice. Despite this, the book's strengths lie in its forward-thinking perspective and the author's ability to anticipate future trends in branding. It's a must-read for anyone looking to deepen their understanding of how internal dynamics shape brand perception.

In 'Internal Branding 2.0', Gaby Nedeski presents a visionary approach to integrating internal branding into the core of business strategy. The book outlines the importance of employee engagement in shaping a brand's identity and offers a step-by-step guide to cultivating a brand-centric culture. From onboarding processes to continuous brand education, Nedeski covers all aspects of internal branding with depth and clarity. The narrative is enriched with examples of companies that have successfully implemented these strategies, providing readers with a blueprint for transforming their own organizations. This book is not just about theory; it's a practical manual for building a brand that thrives from the inside out.