9781856695756 - How to Set Up and Run a Fashion Label

How to Set Up and Run a Fashion Label

  • AuteurToby Meadows
  • UitgeverijLaurence King Publishing
  • Jaar-

'How to Set Up and Run a Fashion Label' by Toby Meadows is an essential guide for aspiring fashion entrepreneurs looking to navigate the complex world of fashion branding and business management. This comprehensive book, with ISBN 9781856695756, offers a step-by-step approach to creating a successful fashion label, covering everything from initial concept development to production, marketing, and sales strategies. Meadows, with his extensive experience in the fashion industry, provides invaluable insights into the practical aspects of running a fashion business, including sourcing materials, building a brand identity, and understanding the legalities of fashion design. The book is packed with real-world examples, case studies, and practical tips that make it a must-read for anyone serious about making their mark in the fashion industry. Whether you're a budding designer or an established professional looking to expand your knowledge, this book serves as a roadmap to turning your fashion dreams into a profitable reality.

Beschikbare exemplaren

€10.95
GOED
Auteur Toby Meadows
ISBN 9781856695756
Taal en
Bindwijze Paperback
Tags fashion business entrepreneurship branding design

'How to Set Up and Run a Fashion Label' by Toby Meadows is a treasure trove of information for anyone venturing into the fashion business. The book excels in breaking down complex concepts into manageable steps, making it accessible to readers with varying levels of experience. Meadows' expertise shines through in his detailed explanations of fashion industry standards, from design to distribution. However, some readers might find the sections on legal and financial planning a bit dense, though they are undeniably crucial for running a successful label. The inclusion of case studies adds a practical dimension to the theoretical knowledge, offering readers a glimpse into the real challenges and triumphs of fashion entrepreneurs. While the book is comprehensive, it could benefit from more visual aids to complement the text-heavy sections. Despite this, it remains an indispensable resource for aspiring fashion moguls, providing the tools and confidence needed to launch and sustain a fashion label in today's competitive market.

In 'How to Set Up and Run a Fashion Label,' Toby Meadows delivers a masterclass on the intricacies of launching and managing a fashion brand. The book begins by guiding readers through the initial stages of defining their brand's vision and target audience, emphasizing the importance of a unique selling proposition in a saturated market. Meadows then delves into the logistical aspects of fashion production, including material sourcing, manufacturing processes, and quality control, offering practical advice on how to navigate these challenges efficiently. Marketing and branding strategies are explored in depth, with Meadows highlighting the role of digital media in building a brand's presence and engaging with customers. The final sections of the book address the financial and legal frameworks essential for sustaining a fashion business, from securing funding to protecting intellectual property. Throughout, Meadows combines theoretical knowledge with actionable insights, making this book a comprehensive guide for anyone looking to succeed in the fashion industry.