9781848606456 - Netnography

Netnography

'Netnography' by Robert V. Kozinets is a groundbreaking book that delves into the world of online communities and digital cultures, offering a comprehensive guide to conducting ethnographic research on the internet. This book is an essential resource for marketers, sociologists, and researchers who seek to understand the complex dynamics of online interactions. Kozinets provides a detailed methodology for netnography, blending traditional ethnographic approaches with innovative techniques tailored for the digital age. The book covers everything from the basics of online research ethics to advanced strategies for analyzing digital data, making it a must-read for anyone looking to explore the rich tapestry of online communities.

Beschikbare exemplaren

€11.95
REDELIJK
Hier en daar wat markeringen met markeerstift. Verder is het boek in prima staat.
Auteur Robert V. Kozinets
ISBN 9781848606456
Bindwijze Paperback
Tags netnography online communities digital ethnography Robert V. Kozinets research methodology

Robert V. Kozinets' 'Netnography' is a seminal work that has revolutionized the way researchers approach online communities. The book's strength lies in its detailed methodology and practical advice, making it accessible to both novices and experienced researchers. Kozinets' writing is clear and engaging, with numerous examples that illustrate the application of netnography in real-world scenarios. However, some readers may find the technical aspects of the methodology challenging, especially those unfamiliar with ethnographic research. Despite this, the book's comprehensive coverage and insightful analysis make it an invaluable resource for anyone interested in the study of digital cultures.

In 'Netnography', Robert V. Kozinets explores the intersection of ethnography and digital technology, offering a detailed framework for studying online communities. The book begins by defining netnography and its relevance in today's digital world, then moves on to discuss the ethical considerations of online research. Kozinets provides step-by-step guidance on how to conduct netnographic studies, from selecting research sites to collecting and analyzing data. The latter part of the book focuses on the application of netnography in various fields, including marketing, sociology, and cultural studies. With its blend of theoretical insights and practical advice, 'Netnography' is a comprehensive guide to understanding and researching online communities.