9781259921698 - ISE Advertising and Promotion

ISE Advertising and Promotion

'ISE Advertising and Promotion' by George Belch is a comprehensive guide that delves into the intricate world of advertising and promotional strategies. This book serves as an essential resource for students and professionals alike, offering a deep understanding of how advertising functions within the broader context of marketing. With its latest edition, the book incorporates contemporary case studies, digital marketing trends, and the impact of social media on advertising strategies. It meticulously covers topics from the basics of advertising to advanced promotional techniques, ensuring readers gain a holistic view of the subject. The ISBN, 9781259921698, ensures you're getting the most current and relevant edition, packed with insights and practical applications.

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€21.95
GOED
Auteur George Belch
ISBN 9781259921698
Taal en
Bindwijze Paperback
Tags advertising Promotion marketing digital marketing Social Media

'ISE Advertising and Promotion' stands out for its thorough exploration of advertising principles and its application in today's digital age. George Belch masterfully combines theoretical foundations with real-world examples, making complex concepts accessible. The book's strength lies in its up-to-date content, including discussions on digital and social media marketing, which are crucial for modern advertisers. However, some readers might find the depth of information overwhelming, especially those new to the field. Despite this, the book's structured approach and clear explanations make it an invaluable resource for anyone looking to deepen their understanding of advertising and promotion.

In 'ISE Advertising and Promotion', George Belch provides an exhaustive overview of the advertising industry, from its fundamental principles to the latest trends in digital marketing. The book begins by establishing the role of advertising within the marketing mix, then progresses to explore creative strategies, media planning, and the evaluation of advertising effectiveness. Belch emphasizes the importance of integrating traditional and digital media to create cohesive campaigns. With case studies and examples, the book illustrates how theoretical concepts apply in real-world scenarios, offering readers practical insights. This edition also highlights the growing influence of social media and data analytics in shaping advertising strategies, making it a must-read for aspiring and seasoned marketers alike.