9780750682343 - Data Mining and Market Intelligence for Optimal Marketing Returns

Data Mining and Market Intelligence for Optimal Marketing Returns

In 'Data Mining and Market Intelligence for Optimal Marketing Returns', Domingo Tavella delves into the intricate world of data mining and its pivotal role in crafting market intelligence strategies that drive optimal marketing returns. This comprehensive guide spans 300 words of in-depth analysis, offering readers a thorough understanding of how to leverage data mining techniques to uncover valuable insights into consumer behavior, market trends, and competitive landscapes. Tavella's expertise shines as he navigates through the complexities of data analysis, presenting actionable strategies that businesses can implement to enhance their marketing efforts. The book is a treasure trove of knowledge for marketers, data analysts, and business strategists seeking to harness the power of data for competitive advantage.

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€18.95
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Auteur Domingo Tavella
ISBN 9780750682343
Bindwijze Hardcover
Tags data mining Market Intelligence marketing strategies data analysis Business Optimization

'Data Mining and Market Intelligence for Optimal Marketing Returns' by Domingo Tavella is a seminal work that bridges the gap between data mining and marketing strategy. Over the course of 300 words, this review highlights the book's strengths, including its clear, jargon-free explanations of complex concepts and its practical, real-world applications that demonstrate the transformative power of data-driven marketing. However, some readers might find the technical sections challenging without a background in data analysis. Despite this, Tavella's ability to demystify data mining and its application in market intelligence makes this book an invaluable resource for professionals aiming to optimize their marketing strategies through data.

Spanning 300 words, the summary of 'Data Mining and Market Intelligence for Optimal Marketing Returns' encapsulates Domingo Tavella's exploration of how data mining can be utilized to gain market intelligence and achieve superior marketing outcomes. The book systematically covers the process of collecting, analyzing, and interpreting data to inform marketing decisions, offering readers a step-by-step guide to applying these techniques in their own businesses. Tavella emphasizes the importance of a data-driven approach in today's competitive market, providing examples and case studies that illustrate the successful application of these strategies. This summary captures the essence of the book, presenting a compelling argument for the integration of data mining into marketing practices.