9780470026687 - From Products To Services

From Products To Services

'From Products To Services' by Laurie Young is a groundbreaking exploration of the transition many companies are making from product-based to service-based business models. This book delves deep into the strategies, challenges, and opportunities that come with this shift, offering readers a comprehensive guide to navigating the complex landscape of service innovation. With a focus on practical advice and real-world examples, Young provides invaluable insights for businesses looking to thrive in today's service-dominated economy. The book covers everything from understanding customer needs in a service context to developing effective service delivery models, making it an essential read for entrepreneurs, managers, and anyone interested in the future of business.

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€16.95
ALS NIEUW
Auteur Laurie Young
ISBN 9780470026687
Taal en
Bindwijze Hardcover
Tags business transformation service innovation Laurie Young service-based models business strategy

Laurie Young's 'From Products To Services' is a meticulously researched and thoughtfully written book that stands out for its clarity and depth. One of its strongest points is the way it breaks down complex concepts into understandable segments, making it accessible to readers with varying levels of expertise. However, some may find the case studies somewhat dated, as the business landscape has evolved rapidly since publication. Despite this, the book's foundational principles remain highly relevant, offering timeless insights into service innovation. The author's ability to connect theory with practice is commendable, providing readers with actionable strategies that can be applied in real-world scenarios.

In 'From Products To Services', Laurie Young presents a compelling argument for the shift towards service-based business models, backed by extensive research and analysis. The book begins by outlining the historical context of this transition, then moves on to discuss the key differences between product and service offerings. Young emphasizes the importance of customer-centric approaches in service design and delivery, highlighting strategies for creating value in a service economy. Through a series of detailed case studies, the book illustrates the successes and pitfalls of companies that have undergone this transformation. Ultimately, Young provides a roadmap for businesses seeking to make the leap from products to services, offering practical advice on everything from pricing strategies to customer engagement.