
How Audiences Decide
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AuteurRichard Young
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In 'How Audiences Decide' delves into the intricate psychology behind audience decisions, offering readers a comprehensive exploration of what drives people to choose one option over another. Richard Young, with his extensive background in psychology and marketing, crafts a narrative that is both enlightening and practical. The book spans various scenarios, from consumer purchases to political elections, providing a universal understanding of decision-making processes. Young's work is a testament to the power of understanding your audience, making it an indispensable resource for marketers, politicians, and anyone looking to influence public opinion. With a blend of theoretical frameworks and real-world examples, this book bridges the gap between academic research and practical application, ensuring readers come away with actionable insights.