9780415507424 - Dynamics Of Persuasion

Dynamics Of Persuasion

'Dynamics Of Persuasion' by Richard M. Perloff is a comprehensive exploration into the art and science of persuasion, offering readers an in-depth understanding of how persuasive communication influences attitudes, beliefs, and behaviors. This seminal work delves into the psychological underpinnings of persuasion, examining the role of media, advertising, and interpersonal communication in shaping public opinion. Perloff meticulously analyzes various theories and models of persuasion, providing a balanced view of its ethical implications and societal impact. With its rigorous academic approach yet accessible writing style, this book serves as an essential resource for students, professionals, and anyone interested in the mechanisms of influence and persuasion in contemporary society.

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€13.95
GOED
Auteur Richard M. Perloff
ISBN 9780415507424
Bindwijze Paperback
Tags persuasion communication psychology media studies Richard M. Perloff

Richard M. Perloff's 'Dynamics Of Persuasion' stands out as a meticulously researched and thoughtfully presented examination of persuasion's multifaceted nature. The book excels in bridging theoretical concepts with real-world applications, making complex ideas accessible to a broad audience. Critics and readers alike praise Perloff for his balanced perspective, though some note that the dense academic jargon may deter casual readers. Despite this, the book's comprehensive coverage of persuasion dynamics, from media effects to ethical considerations, makes it a valuable addition to the field. Its only shortcoming might be the occasional overlap between chapters, which some find repetitive. Nonetheless, 'Dynamics Of Persuasion' remains a pivotal work for understanding the power of persuasive communication.

In 'Dynamics Of Persuasion,' Richard M. Perloff offers a detailed overview of how persuasion operates across different contexts, including media, politics, and personal interactions. The book begins by defining persuasion and its significance in everyday life, then progresses to explore various theoretical frameworks that explain how messages influence individuals and groups. Perloff highlights the role of credibility, emotion, and logic in persuasive messages, alongside the impact of digital media on persuasion techniques. Ethical concerns and the potential for manipulation are also critically examined, providing readers with a nuanced understanding of persuasion's double-edged sword. Concluding with future directions for research, Perloff's work is both a reflection on and a guide to the evolving landscape of persuasive communication.