9780307951601 - Brick by Brick

Brick by Brick

'Brick by Brick' by David Robertson is a compelling exploration into the innovative strategies that transformed LEGO from a struggling toy company into a global powerhouse. This book delves deep into the principles of creativity, leadership, and resilience, offering readers a behind-the-scenes look at how LEGO rebuilt its brand. Robertson's insightful analysis is based on extensive research and interviews with key figures within the company, making this a must-read for entrepreneurs, business leaders, and anyone interested in the dynamics of successful corporate turnarounds. The narrative is engaging and packed with practical lessons on how to foster innovation and sustain growth in today's fast-paced business environment.

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€17.95
ALS NIEUW
Auteur David Robertson
ISBN 9780307951601
Bindwijze Paperback
Tags business innovation leadership LEGO Corporate Turnaround

David Robertson's 'Brick by Brick' is a masterclass in business transformation, meticulously detailing how LEGO navigated through its near-bankruptcy to emerge stronger than ever. The book's strength lies in its rich storytelling and the author's ability to distill complex business strategies into accessible insights. However, some readers might find the detailed accounts of corporate restructuring a bit dense, though these sections are crucial for understanding the depth of LEGO's challenges and solutions. Robertson doesn't shy away from discussing the company's missteps, providing a balanced view that enhances the book's credibility. This honest appraisal of both successes and failures makes 'Brick by Brick' an invaluable resource for learning about resilience and innovation in the corporate world.

In 'Brick by Brick', David Robertson chronicles the remarkable journey of LEGO's revival, from the brink of financial ruin to becoming the world's most profitable toy company. The book outlines the critical decisions and strategic shifts that enabled LEGO to capitalize on its core strengths while embracing change. Through engaging anecdotes and detailed analysis, Robertson highlights the importance of customer engagement, product innovation, and disciplined management. The narrative also sheds light on the cultural and operational changes within LEGO, offering a comprehensive overview of how the company redefined its identity and market position. This story of transformation is not just about LEGO but serves as a blueprint for any organization aiming to reinvent itself in the face of adversity.