
Marketing Literature: The Making of Contemporary Writing in Britain
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AuteurC. Squires
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'Marketing Literature: The Making of Contemporary Writing in Britain' by C. Squires is a groundbreaking exploration into how contemporary British literature is shaped by marketing strategies and publishing trends. This book delves deep into the intersection of literature and commerce, offering readers a comprehensive understanding of the forces that influence what gets published and how it reaches audiences. With a focus on the late 20th and early 21st centuries, Squires examines case studies of successful authors and publishing campaigns, revealing the intricate relationship between artistic value and marketability. The book is an essential read for scholars, publishers, and anyone interested in the behind-the-scenes of the literary world. Its insightful analysis is backed by rigorous research, making it a valuable resource for understanding the dynamics of contemporary literature.