
Strategy Bites Back
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AuteurHenry Mintzberg
- Uitgeverij-
- Jaar-
'Strategy Bites Back' by Henry Mintzberg is a provocative and insightful book that challenges conventional wisdom about strategy. With a blend of humor, satire, and serious analysis, Mintzberg deconstructs the traditional approaches to strategy that dominate business schools and corporate boardrooms. The book is a collection of essays, stories, and reflections that together offer a fresh perspective on what strategy really means. Mintzberg argues that strategy is not just about planning and analysis but also about intuition, creativity, and learning from experience. He critiques the over-reliance on formal strategic planning and highlights the importance of emergent strategies that evolve over time. The book is rich with examples from business, history, and even nature, illustrating how effective strategies often arise from unexpected places. 'Strategy Bites Back' is a must-read for anyone interested in understanding the complexities and nuances of strategy in a rapidly changing world.