9780061798610 - The 24-Hour Customer

The 24-Hour Customer

In 'The 24-Hour Customer', Adrian C. Ott explores the transformative power of time in the digital age, offering readers a groundbreaking perspective on how businesses can leverage time to create value and competitive advantage. With a compelling blend of research, case studies, and actionable insights, Ott delves into the concept of 'time-value trade-offs' and how consumers' perceptions of time influence their purchasing decisions. This book is a must-read for marketers, entrepreneurs, and business leaders seeking to understand and capitalize on the 24-hour economy. Ott's expertise shines as he provides strategies for businesses to stand out in a crowded marketplace by aligning their offerings with the time-sensitive needs and desires of their customers.

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€16.95
ALS NIEUW
Auteur Adrian C. Ott
ISBN 9780061798610
Bindwijze Hardcover
Tags marketing consumer behavior business strategy time management digital age

'The 24-Hour Customer' by Adrian C. Ott is a thought-provoking read that challenges conventional marketing wisdom by placing time at the center of consumer behavior analysis. Ott's argument that time is a critical, yet often overlooked, factor in decision-making is both innovative and convincing. The book's strength lies in its rich array of real-world examples, demonstrating how companies have successfully applied time-centric strategies to achieve remarkable results. However, some readers might find the concepts somewhat abstract, requiring a deeper level of reflection to fully grasp and apply. Despite this, Ott's clear writing style and practical advice make this book an invaluable resource for anyone looking to thrive in today's fast-paced business environment.

'The 24-Hour Customer' by Adrian C. Ott presents a revolutionary approach to understanding consumer behavior through the lens of time. Ott argues that in our hyper-connected world, the way consumers value and allocate their time has fundamentally changed, creating new opportunities for businesses that can adapt. Through detailed analysis and engaging case studies, the book illustrates how companies can design products and services that resonate with the time-conscious consumer. Ott provides a framework for identifying 'time-value trade-offs' and leveraging them to create compelling value propositions. This book is not just about speed; it's about understanding the nuanced ways in which time influences every aspect of the consumer journey, from awareness to purchase and beyond.